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Ridge","change_pct":-1.0}],"counties":{"Benton":4.7,"Washington":3.2}},"growth":{"through":"2025-12","rows":[{"city":"Bella Vista","growth_now":11.3,"growth_prev":7.6,"reading":"speeding up","share_now":3.7,"share_prev":3.4},{"city":"Siloam Springs","growth_now":6.5,"growth_prev":2.8,"reading":"speeding up","share_now":5.2,"share_prev":5.0},{"city":"Fayetteville","growth_now":3.9,"growth_prev":2.3,"reading":"steady","share_now":26.5,"share_prev":25.9},{"city":"Springdale","growth_now":3.7,"growth_prev":4.6,"reading":"steady","share_now":20.4,"share_prev":20.0},{"city":"Rogers","growth_now":0.7,"growth_prev":6.8,"reading":"slowing","share_now":24.7,"share_prev":24.9},{"city":"Bentonville","growth_now":-5.1,"growth_prev":-9.6,"reading":"speeding up","share_now":19.5,"share_prev":20.9}]},"home_market":null,"takeaways":["Local sales-tax receipts across 29 NWA cities (excluding 2 with a likely new or changed local tax) rose 2.9% versus the same period a year earlier. Receipts totaled $322.8M across all 31 reporting cities.","Among the Core cities, Bella Vista led at +11.3% and Bentonville trailed at -5.1%.","The fastest register growth was outside the Core: Lowell at +20.0%.","2 cities show moves large enough to reflect a new or changed local tax rather than spending (Greenland, Springtown); they are marked in the table and left out of the rankings above.","Builders pulled permits for 8,431 residential units region-wide, up 9.0% year over year.","The 30-year mortgage rate averaged 6.59% in the period, 13 basis points lower than a year earlier.","Employed residents in the NWA metro averaged 305,783 in the period, up 3.0% from a year earlier.","Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Bella Vista, Siloam Springs, Bentonville; slowing in Rogers.","The metro counted 307,300 jobs in December 2025, up 7,500 from December 2024; professional & business services added the most (+3,700), manufacturing shed the most (-600) (BLS, preliminary for recent months).","Lenders made 9,944 home-purchase loans in Benton and Washington counties in 2025, up 2.1% from 2024; investors took 15.4% of them (HMDA)."]}