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Springs","growth_now":3.3,"growth_prev":3.9,"reading":"steady","share_now":5.0,"share_prev":4.9},{"city":"Fayetteville","growth_now":2.6,"growth_prev":3.6,"reading":"steady","share_now":25.7,"share_prev":25.6},{"city":"Rogers","growth_now":2.1,"growth_prev":10.0,"reading":"slowing","share_now":24.2,"share_prev":24.2},{"city":"Bentonville","growth_now":-2.9,"growth_prev":18.4,"reading":"slowing","share_now":21.8,"share_prev":22.9}]},"home_market":null,"takeaways":["Local sales-tax receipts across 27 NWA cities (excluding 4 with a likely new or changed local tax) rose 0.1% versus the same period a year earlier. Receipts totaled $27.0M across all 31 reporting cities.","Among the Core cities, Springdale led at +18.2% and Rogers trailed at -20.2%.","The fastest register growth was outside the Core: Highfill at +32.1%.","4 cities show moves large enough to reflect a new or changed local tax rather than spending (Lowell, Bentonville, Springtown, Elm Springs); they are marked in the table and left out of the rankings above.","Builders pulled permits for 423 residential units region-wide, down 15.6% year over year.","The 30-year mortgage rate averaged 6.96% in the period, 32 basis points higher than a year earlier.","Employed residents in the NWA metro averaged 297,214 in the period, up 3.7% from a year earlier.","Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Bella Vista, Springdale; slowing in Rogers, Bentonville.","The metro counted 296,200 jobs in January 2025, up 9,600 from January 2024; professional & business services added the most (+4,100), transportation & utilities shed the most (-500) (BLS, preliminary for recent months)."]}