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up","share_now":5.3,"share_prev":5.0},{"city":"Fayetteville","growth_now":4.1,"growth_prev":2.6,"reading":"steady","share_now":26.7,"share_prev":25.7},{"city":"Rogers","growth_now":2.2,"growth_prev":2.1,"reading":"steady","share_now":24.7,"share_prev":24.2},{"city":"Springdale","growth_now":1.7,"growth_prev":6.4,"reading":"slowing","share_now":20.4,"share_prev":20.0},{"city":"Bentonville","growth_now":-12.2,"growth_prev":-2.9,"reading":"slowing","share_now":19.1,"share_prev":21.8}]},"home_market":null,"takeaways":["Local sales-tax receipts across 27 NWA cities (excluding 4 with a likely new or changed local tax) fell 6.0% versus the same period a year earlier. Receipts totaled $24.8M across all 31 reporting cities.","Among the Core cities, Siloam Springs led at +10.5% and Bentonville trailed at -20.9%.","The fastest register growth was outside the Core: Farmington at +17.2%.","4 cities show moves large enough to reflect a new or changed local tax rather than spending (Elm Springs, Greenland, Sulphur Springs, Lowell); they are marked in the table and left out of the rankings above.","Builders pulled permits for 845 residential units region-wide, up 100.5% year over year.","The 30-year mortgage rate averaged 6.10% in the period, 86 basis points lower than a year earlier.","Employed residents in the NWA metro averaged 303,975 in the period, up 2.3% from a year earlier.","Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Siloam Springs; slowing in Springdale, Bentonville.","The metro counted 303,200 jobs in January 2026, up 7,000 from January 2025; professional & business services added the most (+2,500), manufacturing shed the most (-500) (BLS, preliminary for recent months)."]}