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Vista","growth_now":9.0,"growth_prev":12.6,"reading":"slowing","share_now":3.9,"share_prev":3.6},{"city":"Siloam Springs","growth_now":4.5,"growth_prev":3.3,"reading":"steady","share_now":5.2,"share_prev":5.0},{"city":"Rogers","growth_now":3.6,"growth_prev":2.2,"reading":"steady","share_now":25.1,"share_prev":24.6},{"city":"Fayetteville","growth_now":2.7,"growth_prev":4.5,"reading":"steady","share_now":26.4,"share_prev":26.1},{"city":"Bentonville","growth_now":-0.4,"growth_prev":-2.8,"reading":"speeding up","share_now":19.8,"share_prev":20.2},{"city":"Springdale","growth_now":-1.8,"growth_prev":6.3,"reading":"slowing","share_now":19.7,"share_prev":20.4}]},"home_market":null,"takeaways":["Local sales-tax receipts across 29 NWA cities (excluding 2 with a likely new or changed local tax) rose 2.0% versus the same period a year earlier. Receipts totaled $28.0M across all 31 reporting cities.","Among the Core cities, Rogers led at +18.4% and Bentonville trailed at -10.1%.","The fastest register growth was outside the Core: Gravette at +31.4%.","2 cities show moves large enough to reflect a new or changed local tax rather than spending (Springtown, Sulphur Springs); they are marked in the table and left out of the rankings above.","Builders pulled permits for 487 residential units region-wide, down 13.6% year over year.","The 30-year mortgage rate averaged 6.54% in the period, 18 basis points lower than a year earlier.","Employed residents in the NWA metro averaged 318,690 in the period, up 3.3% from a year earlier.","Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Bentonville; slowing in Bella Vista, Springdale.","The metro counted 304,300 jobs in July 2026, up 6,800 from July 2025; leisure & hospitality added the most (+3,000), financial activities shed the most (-300) (BLS, preliminary for recent months)."]}