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up","share_now":20.4,"share_prev":19.9},{"city":"Fayetteville","growth_now":4.9,"growth_prev":1.1,"reading":"speeding up","share_now":26.3,"share_prev":25.9},{"city":"Siloam Springs","growth_now":4.4,"growth_prev":3.9,"reading":"steady","share_now":5.1,"share_prev":5.0},{"city":"Rogers","growth_now":3.0,"growth_prev":5.4,"reading":"slowing","share_now":24.6,"share_prev":24.7},{"city":"Bentonville","growth_now":-1.9,"growth_prev":-8.2,"reading":"speeding up","share_now":20.0,"share_prev":21.1}]},"home_market":null,"takeaways":["Local sales-tax receipts across 30 NWA cities (excluding 1 with a likely new or changed local tax) rose 2.7% versus the same period a year earlier. Receipts totaled $82.4M across all 31 reporting cities.","Among the Core cities, Bella Vista led at +11.6% and Bentonville trailed at -9.0%.","The fastest register growth was outside the Core: Cave Springs at +19.5%.","1 city shows a move large enough to reflect a new or changed local tax rather than spending (Greenland); they are marked in the table and left out of the rankings above.","Builders pulled permits for 2,623 residential units region-wide, up 17.4% year over year.","The 30-year mortgage rate averaged 6.57% in the period, 6 basis points higher than a year earlier.","Employed residents in the NWA metro averaged 308,121 in the period, up 2.7% from a year earlier.","Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Bella Vista, Springdale, Fayetteville, Bentonville; slowing in Rogers.","The metro counted 304,800 jobs in September 2025, up 8,000 from September 2024; professional & business services added the most (+4,200), manufacturing shed the most (-900) (BLS, preliminary for recent months)."]}