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up","share_now":5.2,"share_prev":5.0},{"city":"Fayetteville","growth_now":3.0,"growth_prev":4.1,"reading":"steady","share_now":26.4,"share_prev":26.0},{"city":"Rogers","growth_now":2.1,"growth_prev":2.7,"reading":"steady","share_now":24.7,"share_prev":24.6},{"city":"Springdale","growth_now":-0.9,"growth_prev":6.2,"reading":"slowing","share_now":19.8,"share_prev":20.3},{"city":"Bentonville","growth_now":-1.5,"growth_prev":-0.0,"reading":"steady","share_now":19.9,"share_prev":20.6}]},"home_market":null,"takeaways":["Local sales-tax receipts across 31 NWA cities rose 0.2% versus the same period a year earlier. Receipts totaled $82.0M across all 31 reporting cities.","Among the Core cities, Bella Vista led at +9.7% and Bentonville trailed at -8.3%.","The fastest register growth was outside the Core: Sulphur Springs at +37.3%.","Builders pulled permits for 1,849 residential units region-wide, down 16.9% year over year.","The 30-year mortgage rate averaged 6.42% in the period, 37 basis points lower than a year earlier.","Employed residents in the NWA metro averaged 317,249 in the period, up 3.7% from a year earlier.","Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Siloam Springs; slowing in Springdale.","The metro counted 308,300 jobs in June 2026, up 8,300 from June 2025; leisure & hospitality added the most (+3,000), financial activities shed the most (-300) (BLS, preliminary for recent months)."]}