Reports · Annual · Jan 2025 – Dec 2025
Northwest Arkansas, 2025
Local sales-tax receipts across 29 NWA cities (excluding 2 with a likely new or changed local tax) rose 2.9% versus the same period a year earlier. Receipts totaled $322.8M across all 31 reporting cities.
What happened
generated from the data
- Local sales-tax receipts across 29 NWA cities (excluding 2 with a likely new or changed local tax) rose 2.9% versus the same period a year earlier. Receipts totaled $322.8M across all 31 reporting cities.
- Among the Core cities, Bella Vista led at +11.3% and Bentonville trailed at -5.1%.
- The fastest register growth was outside the Core: Lowell at +20.0%.
- 2 cities show moves large enough to reflect a new or changed local tax rather than spending (Greenland, Springtown); they are marked in the table and left out of the rankings above.
- Builders pulled permits for 8,431 residential units region-wide, up 9.0% year over year.
- The 30-year mortgage rate averaged 6.59% in the period, 13 basis points lower than a year earlier.
- Employed residents in the NWA metro averaged 305,783 in the period, up 3.0% from a year earlier.
- Momentum at period end (12-month sales-tax growth vs a year earlier): speeding up in Bella Vista, Siloam Springs, Bentonville; slowing in Rogers.
- The metro counted 307,300 jobs in December 2025, up 7,500 from December 2024; professional & business services added the most (+3,700), manufacturing shed the most (-600) (BLS, preliminary for recent months).
- Lenders made 9,944 home-purchase loans in Benton and Washington counties in 2025, up 2.1% from 2024; investors took 15.4% of them (HMDA).
Every sentence above is a fixed template filled with computed values; no figure is typed by hand. Trend arrows compare this period with the three before it of the same length: they describe, they don't forecast. Market commentary, not advice.
Demand: the registers
local sales tax · vs same period a year earlier
Supply: homes permitted
| Place | Units | Change |
|---|---|---|
| Bentonville | 2,114 | +285.1% |
| Fayetteville | 1,569 | -29.8% |
| Bella Vista | 786 | +23.4% |
| Rogers | 714 | +12.8% |
| Centerton | 600 | +7.1% |
| Pea Ridge | 495 | +22.5% |
| Springdale | 440 | -40.3% |
| Siloam Springs | 416 | -8.2% |
| Farmington | 274 | +126.5% |
| Lowell | 200 | -7.0% |
| Prairie Grove | 158 | -21.4% |
| Gentry | 147 | +48.5% |
| Highfill | 144 | -57.8% |
| Elkins | 82 | -3.5% |
| Cave Springs | 71 | +29.1% |
| Decatur | 51 | small base |
| Tontitown | 43 | -81.5% |
| Gravette | 28 | -3.4% |
| Goshen | 21 | -19.2% |
| Avoca | 18 | small base |
| Little Flock | 18 | small base |
| Lincoln | 12 | small base |
| West Fork | 8 | small base |
| Johnson | 7 | -30.0% |
| Elm Springs | 5 | small base |
| Garfield | 4 | — |
| Greenland | 4 | small base |
| Sulphur Springs | 2 | small base |
Census Building Permits Survey, residential units authorized (all building sizes). Places with zero units in the period are omitted; changes off fewer than 10 units show as "small base".
Bentonville's permit records in this project begin 2026-04-01. For earlier periods, the Census homes-permitted table (left) covers every city.
City of Bentonville permits-issued reports (public record). Valuation as printed by the city. Rogers, Springdale and Fayetteville join as their records load.
Economy
| Measure | Level | Change |
|---|---|---|
| Employed residents, NWA metro | 305,783 | +3.1% |
| Unemployment rate, NWA metro | 3.23% | window avg |
| Unemployment rate, U.S. | 4.26% | window avg |
| FHFA house price index, NWA | 2025-Q4 | +4.9% |
BLS Local Area Unemployment Statistics and FHFA All-Transactions HPI via FRED. Metro = Fayetteville-Springdale-Rogers, AR-MO (includes Madison Co. AR and McDonald Co. MO).
Capital markets
| Rate or balance | Level | Change |
|---|---|---|
| 30-year mortgage, average | 6.59% | -13 bp y/y |
| 10-year Treasury, average | 4.29% | |
| 2-year Treasury, average | 3.81% | |
| CRE loans at U.S. banks | $3.06T | +2.0% y/y |
| CRE loan delinquency, U.S. banks | 1.58% | 2025-Q4 |
Freddie Mac PMMS, U.S. Treasury and Federal Reserve (H.8; charge-off and delinquency rates) via FRED. National series: the cost and availability of the money that buys NWA property.
New businesses
applications to start a business
| Measure | This period | Change |
|---|---|---|
| Arkansas, all applications (12 mo.) | 39,494 | +8.2% |
| Arkansas, likely employers | 11,552 | -3.0% |
| Benton + Washington, 2025 | 8,321 | +6.9% |
Census Business Formation Statistics: IRS employer-ID applications. Arkansas monthly, seasonally adjusted, compared with the same months a year earlier; county counts are published yearly. Applications are intent, not openings. More on new businesses
Home lending
2025 vs 2024
| Measure | 2025 | Change |
|---|---|---|
| Home-purchase loans | 9,944 | +2.1% |
| Typical price paid (owner-occupants) | $385,000 | +5.5% |
| Typical loan · buyer income | $325,000 · $123,000 | |
| Bought by investors | 15.4% | 14.1% in 2024 |
| Applications denied | 8.7% | 8.6% in 2024 |
| Apartment-building loans (5+ units) | 139 · $691.3M |
CFPB / FFIEC Home Mortgage Disclosure Act records, Benton + Washington counties. Cash purchases don't appear. Every year, lenders and tracts.
Home values by ZIP
2024 → 2025
| ZIP | Change |
|---|---|
| 72713 Bentonville | +8.8% |
| 72732 Garfield | +8.3% |
| 72722 Decatur | +7.4% |
| … | |
| 72744 Lincoln | -4.4% |
| 72712 Bentonville | -1.4% |
| 72751 Pea Ridge | -1.0% |
| Benton County | +4.7% |
| Washington County | +3.2% |
FHFA house price index (a change in value, not a price), 24 ZIPs with an index. Strongest three, weakest three, then each county. Every ZIP.
Growth patterns
core cities · 12-month sales tax at period end
| City | Growth now | A year earlier | Momentum | Share of core 6 | A year earlier |
|---|---|---|---|---|---|
| Bella Vista | +11.3% | +7.6% | ↗ speeding up | 3.7% | 3.4% |
| Siloam Springs | +6.5% | +2.8% | ↗ speeding up | 5.2% | 5.0% |
| Fayetteville | +3.9% | +2.3% | → steady | 26.5% | 25.9% |
| Springdale | +3.7% | +4.6% | → steady | 20.4% | 20.0% |
| Rogers | +0.7% | +6.8% | ↘ slowing | 24.7% | 24.9% |
| Bentonville | -5.1% | -9.6% | ↗ speeding up | 19.5% | 20.9% |
Growth = the 12 months of local sales-tax distributions to 2025-12 vs the 12 before (Arkansas DFA); momentum compares that rate with the same reading a year earlier (±2 points). Share = each city's part of the core-6 total. More ways to read growth in the Growth Lab.
City by city
31 cities · Core first
| City | Sales tax | Change | 24 months | Homes permitted | Per 1,000 residents | Growth score |
|---|---|---|---|---|---|---|
| Fayetteville | $69.4M | +3.9% | 1,569 | 16.6 | 56 | |
| Rogers | $64.7M | +0.7% | 714 | 10.2 | 43 | |
| Springdale | $53.5M | +3.7% | 440 | 5.0 | 32 | |
| Bentonville | $51.1M | -5.1% | 2,114 | 39.0 | 57 | |
| Siloam Springs | $13.7M | +6.5% | 416 | 23.9 | 49 | |
| Bella Vista | $9.8M | +11.3% | 786 | 26.1 | 60 | |
| Lowell | $10.0M | +20.0% | 200 | 20.3 | 56 | |
| Centerton | $7.3M | +4.9% | 600 | 33.6 | 59 | |
| Tontitown | $6.8M | +11.4% | 43 | 10.0 | 67 | |
| Pea Ridge | $4.2M | +7.0% | 495 | 74.9 | 77 | |
| Eureka Springs | $4.2M | +1.3% | — | — | — | |
| Farmington | $3.9M | +3.3% | 274 | 36.1 | 60 | |
| Prairie Grove | $3.5M | +12.5% | 158 | 22.4 | 66 | |
| Cave Springs | $2.6M | +17.4% | 71 | 12.3 | 71 | |
| Johnson | $2.5M | +6.5% | 7 | 1.9 | 69 | |
| Highfill | $2.5M | +12.1% | 144 | 90.7 | 40 | |
| Gentry | $2.3M | +0.8% | 147 | 38.7 | 54 | |
| Elkins | $2.3M | +10.5% | 82 | 22.8 | 48 | |
| Gravette | $1.9M | +8.8% | 28 | 7.9 | 40 | |
| Lincoln | $1.4M | +9.0% | 12 | 5.2 | 37 | |
| Greenlandtax change? | $1.2M | +66.6% | 4 | 2.6 | 32 | |
| West Fork | $1.2M | -2.6% | 8 | 3.4 | 12 | |
| Decatur | $601,103 | +1.3% | 51 | 28.8 | 50 | |
| Goshen | $557,256 | +9.2% | 21 | 10.0 | 38 | |
| Garfield | $362,365 | +10.4% | 4 | 6.7 | 45 | |
| Little Flock | $326,111 | +14.3% | 18 | 5.9 | 37 | |
| Elm Springs | $303,999 | +1.9% | 5 | 2.1 | 61 | |
| Avoca | $160,847 | +0.3% | 18 | 37.0 | 47 | |
| Winslow | $154,582 | -7.1% | — | — | 14 | |
| Sulphur Springs | $107,292 | -7.7% | 2 | 4.2 | 20 | |
| Springtowntax change? | $13,740 | +47.4% | — | — | 54 |
Sales tax: AR DFA local distributions in the window; sparkline = the 24 months ending 2025-12. Homes: Census BPS. Per 1,000 residents uses the 2020 census. Growth score is today's 479 Growth Pressure Score, not the score as of this period.
Broker-reported fundamentals
Vacancy, rent and absorption come from brokerage research, not public record. Shown as published, with the publisher named, so you can check the original.
Cushman & Wakefield / Sage Partners 2025 Market Report (Northwest Arkansas) · as of 2025-YE · source
| office: vacancy rate sage 2025 | 4.6% |
| industrial: vacancy rate sage 2025 | 6.4% |
| industrial: asking rent sage 2025 | $9.60 per square foot (record) |
| retail: vacancy rate sage 2025 | about 3.2% |
| multifamily: vacancy rate sage 2025 | 11.2% |
| multifamily: new units 2025 | more than 3,100 new units (a floor, not an exact count) |
Method and definitions
- Local sales tax
- What the state distributes back to each city from its local sales and use tax, by distribution month (about two months after the sale). Changes compare the same cities in both periods.
- Tax change?
- A city whose receipts moved 40% or more in one period, or 15% a year over several, usually adopted or changed a local tax. It's shown, and left out of rankings and region totals.
- Homes permitted
- Residential units authorized by building permits, all building sizes (Census Building Permits Survey, place level).
- 4-period trend
- Direction of this period and the three before it of the same length (least-squares slope with a small tolerance). Describes what happened; not a forecast.
- Metro
- Fayetteville-Springdale-Rogers, AR-MO metropolitan area (CBSA 22220).
Cite this report
The 479 Report, "Northwest Arkansas Annual Report: 2025," https://the479report.com/reports/annual/2025/ (data through 2025-12; generated 2026-10-06).
Free to reuse with that credit. This report as JSON.
Who publishes this. The 479 Report is written by Andrew Elsass, a licensed Arkansas real estate broker (Elsass & Co Real Estate Team, Lindsey & Associates). The numbers come from public agencies; commentary is market commentary, not investment, legal or tax advice.